Persona's used to best represent the diversity of alumni and students.

Design Overview

Rapid Iteration

It is crucial to go through an iterative design process, in order to come up with a product or a service that best matches users' desires, wishes, values and needs. This process is based on small cycles that happen through the following steps: prototyping, testing with users (or experts sometimes) and refining the solution.


UniBond is for all students and alumni of a specific University, from freshmen to elderly people, because they all share the same link. That's what makes this app so special. Because there are thousands of types of people, we created 5 personas that best represent the needs of both students and alumni when it comes to what UniBond offers.

See people's reactions to the concept of having their classmates listed to understand which kind of information they value.
Understand if concept is well perceived and useful. Find if the interface was clear and usable.
Understand if the interface was usable, intuitive and valuable.
Validate graphic design followed the rules of a good and usable interface.
Understand if the high-fidelity prototype (in the iPad) was desirable and usable for the final users.

Design Process

Iteration 1

Each session was made with one user individually. We showed a page full of people's silhouettes, had them fill out with names of their classmates. We created scenarios to display information about their classmates (location, old pictures, career path, family picture) to see their reactions. At the end we asked them to rank a set of features.

Iteration 2

Paper prototyping and the Think Aloud protocol. We gave them specific tasks and they shared what they were thinking. We then asked open ended question about what the concept was.

Iteration 3

Traveled to Lisbon with a medium-fidelity prototype in an iPad, to do a Think Aloud with the users.

Iteration 4

Team gave feedback, based on some heuristics guidelines.

Iteration 5

Traveled to Lisbon to do a Think Aloud with the users. We gave tasks to the people and asked them to speak out loud their thoughts while performing the tasks.